During one of my commutes to the office, something just didn’t seem quite right. The soothing tenor voice of ‘the Lexus Guy’ was pitching the latest Lexus radio commercial… or so I thought. Then the radio ad took a turn, like a bad episode of ’24′, and the Lexus spot said that Lexus is not the tops in its class anymore.
WHAT???
Yes, the same voice that trademarked the Lexus commercials (on TV and radio), since the brand’s inception in 1989, suddenly said the best sports sedan in the market is not the Lexus GS, but a MITSUBISHI LANCER RALLIART!
WHAT???
It turns out, after a 20 year run at Lexus, the contract for Mr. James Sloyan (the Lexus Guy) was not renewed with Toyota/Lexus. He was promptly replaced with James Remar of ‘Sex and the City’ fame. Smelling blood in the water, Mitsubishi picked up the former James and started an ad campaign mocking Lexus.
Let’s put it this way; the Lexus voice does not feel right, especially when Mr. Sloyan has to get those disclaimers out at the end of the radio spots.
-KF